For retailers
PriceNow sends ready-to-buy New Zealand shoppers to the store with the best offer. If that's you, being listed is straightforward — and being listed accurately is free.
Why list with us
High-intent traffic
People arrive having already chosen the product. The only question left is who they buy it from.
You control the data
Your feed is the source of truth for price, stock and delivery. Update it and the site follows.
Exact product matching
GTIN and model-number matching means your listing lands on the right page, not a near-miss.
No pay-to-win
Ranking is by total price. Sharp pricing is rewarded; nobody can buy their way past you.
What we need
A product feed we can fetch on a schedule — CSV, TSV, XML or JSON, hosted at a stable URL (Google Merchant Center feeds work as-is). One row per sellable product, with:
| id | Your internal SKU — stable between updates |
| gtin | EAN/UPC barcode (strongly preferred — it makes matching exact) |
| model | Manufacturer part / model number |
| brand | Brand name |
| title | Product name as you list it |
| price | NZD including GST |
| was_price | Optional — your RRP or pre-sale price |
| delivery_cost | Standard national delivery for this item, NZD |
| availability | in stock / low stock / out of stock |
| link | Direct URL to the product page |
| image_link | Product image URL |
No feed yet? Tell us and we'll talk through the alternatives, including reading your published structured data. We respect robots.txt and crawl politely.
How updates work
- We re-fetch feeds on a regular schedule and re-snapshot prices as they change.
- Every listing links straight to your product page — no interstitials, no reframing.
- Products that drop out of your feed are removed rather than left to go stale.
Get listed
Email retailers@pricenow.co.nzwith your store name, website and feed URL (or a sample file) and we'll come back to you with next steps. Already listed and something looks wrong? Same address — or see how we compare prices.